Sonzaschool

Mada za sehemu hiiTradeMada 5

They are traders who operate between producers and final consumers as they are involved in the whole distribution process. Are persons or firms who put producers in touch with consumer.

Middlemen is classified into merchant middlemen and mercantile agents. Merchant middlemen: These are middlemen who buy and sell goods in their own name (they own the properties). They include wholesalers and retailers. Mercantile agents: These are middlemen who hold and sell the goods on behalf of other people called principals. They sell goods which are not theirs, they belong to principals, so they act on principal's name.

Merchant middlemen Mercantile agents Take title to goods Do not take title to goods Assume the risks of marketing Do not assume any risks in the marketing of goods They operate for profit They operate for consideration at a certain percentage or a fixed amount of commission They act on their own name or account Act on behalf of their principals

Merchant middlemen	Mercantile agents
Take title to goods	Do not take title to goods
Assume the risks of marketing	Do not assume any risks in the marketing of goods
They operate for profit	They operate for consideration at a certain percentage or a fixed amount of commission
They act on their own name or account	Act on behalf of their principals

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