A market structure describes the nature and degree of competition. The main structures are:
1. Perfect (pure) competitive market
- Many buyers and sellers – no single trader can influence price.
- Homogeneous product – all sellers offer identical goods (e.g., maize, beans).
- No barriers to entry or exit – anyone can start or leave the business freely.
- Perfect knowledge – buyers and sellers know prices, quality and technology.
- Price takers – firms accept the market‑determined price.
Tanzanian example: The market for maize at Kariakoo (Dar es Salaam) or for beans in many village markets.
Worked example – maize market at Kariakoo
Suppose the market demand for maize is Qd=2000−2P and market supply is Qs=800+3P, where P is price in TSh per kilogram.
Equilibrium requires Qd=Qs:
2000−2P=800+3P1200=5PP∗=240 TSh/kg
Substituting back gives Q∗=800+3(240)=1520 kg.
A small farmer who can produce at a marginal cost of 150 TSh/kg would earn a profit of 240−150=90 TSh per kilogram, illustrating that in perfect competition a firm can earn profit in the short run if its cost is below the market price.
2. Monopoly market
- Single seller – one firm supplies the whole market.
- No close substitute – the product is unique.
- Price maker – the monopolist sets the price.
- High barriers to entry – legal, economic or technological barriers prevent rivals from entering.
- Can earn super‑normal profit in both short and long run.
Tanzanian example: TANESCO (Tanzania Electricity Supply Company) is a monopoly in electricity distribution.
3. Monopolistic competitive market
- Many sellers – many small firms.
- Product differentiation – goods are similar but not identical (different brand, style, location).
- Relatively free entry and exit.
- Each firm has some control over price because its product is slightly different.
- Non‑price competition (advertising, packaging) is common.
Tanzanian example: Small clothing shops in Mwenge market (Dar es Salaam) or fruit vendors in many town markets. Each vendor sells a slightly different variety or quality of fruit, giving limited price-setting power.
4. Oligopoly market
- Few large firms dominate the industry.
- Products may be homogeneous or differentiated.
- High barriers to entry (capital, technology).
- Interdependence – actions of one firm affect rivals; firms often engage in non‑price competition.
- Potential for collusion (cartels) to act like a monopoly.
Tanzanian example: The telecommunications industry (Vodacom, Airtel, Tigo, Halotel, Zantel) or the cement industry (Twiga, Simba, Dangote, Tanga, Kilimanjaro).